Rupp, Executive Editor
Last week, the Rupp Report reported about the opening of the ITMA Asia + CITME 2010. It was also questioned if the exhibition would be a local show or if it would also have international exhibitors. Now the show is over, and it was a big success. According to an intensive survey among the exhibitors, most of them welcomed many visitors not only from China, but also from India, Pakistan, Bangladesh, Indonesia and countries of the Middle East as well as from Brazil.
China, The Largest Exhibiting Country
Times are changing rapidly. Today, China is the largest country with reference to exhibitors and floor space: 639 Chinese exhibitors occupied some 31,000 square meters (m 2). Germany, as the largest non-Chinese country, occupied 5,400 m 2; followed by Italy with 4,000 m 2; Japan with 3,300 m 2; and Switzerland with 2,500 m 2.
More Exhibitions Than Ever
China leads the way in textile machinery exhibitions more than ever, and not only in terms of floor space: At the official press conference during the show, it was officially announced that the next ITMA Asia will be in Shanghai again in June 2012, in spite of the ITMA Europe taking place in September 2011 in Barcelona, Spain. And, according to rumors at the show, another ITMA Asia has already been signed and confirmed for 2014, again in Shanghai. So, at least for the next two years, there will be an ITMA either in Asia or Europe.
In spite of the official language from ITMA owner the European Committee of Textile Machinery Manufacturers (CEMATEX) and the unquestioned importance of the Asian markets in general, and the Chinese market in particular, many people from the exhibitors' staff expressed their frustration with the concept of ITMA and the rhythm of two years for ITMA Asia going forward. Virtually all of them questioned the need and the benefit of having an ITMA Asia every other year, keeping in mind there is also a ShanghaiTex in odd-numbered years. "How can we present true novelties practically every year to our customers? This is impossible," said many exhibitors. "And our customers are getting tired from attending too many exhibitions."
Furthermore, the India ITME society announced that the next India ITME will be held Dec. 2-7, 2012, at Bombay Exhibition Centre, in Mumbai, India. So the basic idea of reducing the number of shows in Asia by establishing an ITMA Asia is somewhat jeopardized.
IPR Problems
The official press release from the organizers mentioned that "traditional ITMA rules pronounce that only manufacturers of textile machinery and accessories are qualified to take part in the exhibition. All exhibitors must display original equipment on their stand. To ensure strict adherence to this regulation, an on-site intellectual property office has been set up to handle any intellectual property rights [IPR] issues." Nevertheless, most of the Western exhibitors articulated their disappointment, saying that their machinery had been copied and was displayed in many Chinese booths, and that it would cost a lot of time and money to pursue a case; but after the fact, it would be useless to press charges of IPR violations.
Unexpected Success
The current global market situation and, therefore, the overall impression of ITMA Asia + CITME 2010 were considered to be positive -- in fact, very positive. Some people even articulated some fear regarding the current situation of the markets ending up in a big bubble.
After the disastrous years of 2008 and 2009, suppliers did their homework by reducing capacities and -- if necessary -- staff. But since February/March 2010, the markets have been booming, especially in Asia, and some manufacturers already have very long delivery times. Today, the Asian market is extremely important for the machinery manufacturers. China is the top country, followed by India, Pakistan, Bangladesh and Indonesia. Basically, this is thanks to the soaring domestic market in China. Officials at the press conference said that from January to May 2010, the domestic market in China increased by 23 percent.
Top Visitors
All machinery manufacturers surveyed expressed their satisfaction with the event and the feedback about their exhibits. The expectations regarding ITMA Asia were fulfilled, sometimes even excelled. The visitors' frequency as well as the quality of the visitors was considered to be good. Nevertheless, most of the important European exhibitors declared their will to participate in Barcelona: "We are still Europeans, and our brain trust is in Europe," one exhibitor said. More detailed information will be published in the forthcoming issues of Textile World , Textiles Panamericanos and Textile World Asia .
China, The Largest Exhibiting Country
Times are changing rapidly. Today, China is the largest country with reference to exhibitors and floor space: 639 Chinese exhibitors occupied some 31,000 square meters (m 2). Germany, as the largest non-Chinese country, occupied 5,400 m 2; followed by Italy with 4,000 m 2; Japan with 3,300 m 2; and Switzerland with 2,500 m 2.
More Exhibitions Than Ever
China leads the way in textile machinery exhibitions more than ever, and not only in terms of floor space: At the official press conference during the show, it was officially announced that the next ITMA Asia will be in Shanghai again in June 2012, in spite of the ITMA Europe taking place in September 2011 in Barcelona, Spain. And, according to rumors at the show, another ITMA Asia has already been signed and confirmed for 2014, again in Shanghai. So, at least for the next two years, there will be an ITMA either in Asia or Europe.
In spite of the official language from ITMA owner the European Committee of Textile Machinery Manufacturers (CEMATEX) and the unquestioned importance of the Asian markets in general, and the Chinese market in particular, many people from the exhibitors' staff expressed their frustration with the concept of ITMA and the rhythm of two years for ITMA Asia going forward. Virtually all of them questioned the need and the benefit of having an ITMA Asia every other year, keeping in mind there is also a ShanghaiTex in odd-numbered years. "How can we present true novelties practically every year to our customers? This is impossible," said many exhibitors. "And our customers are getting tired from attending too many exhibitions."
Furthermore, the India ITME society announced that the next India ITME will be held Dec. 2-7, 2012, at Bombay Exhibition Centre, in Mumbai, India. So the basic idea of reducing the number of shows in Asia by establishing an ITMA Asia is somewhat jeopardized.
IPR Problems
The official press release from the organizers mentioned that "traditional ITMA rules pronounce that only manufacturers of textile machinery and accessories are qualified to take part in the exhibition. All exhibitors must display original equipment on their stand. To ensure strict adherence to this regulation, an on-site intellectual property office has been set up to handle any intellectual property rights [IPR] issues." Nevertheless, most of the Western exhibitors articulated their disappointment, saying that their machinery had been copied and was displayed in many Chinese booths, and that it would cost a lot of time and money to pursue a case; but after the fact, it would be useless to press charges of IPR violations.
Unexpected Success
The current global market situation and, therefore, the overall impression of ITMA Asia + CITME 2010 were considered to be positive -- in fact, very positive. Some people even articulated some fear regarding the current situation of the markets ending up in a big bubble.
After the disastrous years of 2008 and 2009, suppliers did their homework by reducing capacities and -- if necessary -- staff. But since February/March 2010, the markets have been booming, especially in Asia, and some manufacturers already have very long delivery times. Today, the Asian market is extremely important for the machinery manufacturers. China is the top country, followed by India, Pakistan, Bangladesh and Indonesia. Basically, this is thanks to the soaring domestic market in China. Officials at the press conference said that from January to May 2010, the domestic market in China increased by 23 percent.
Top Visitors
All machinery manufacturers surveyed expressed their satisfaction with the event and the feedback about their exhibits. The expectations regarding ITMA Asia were fulfilled, sometimes even excelled. The visitors' frequency as well as the quality of the visitors was considered to be good. Nevertheless, most of the important European exhibitors declared their will to participate in Barcelona: "We are still Europeans, and our brain trust is in Europe," one exhibitor said. More detailed information will be published in the forthcoming issues of Textile World , Textiles Panamericanos and Textile World Asia .
