wool (cashmere) sweater:

sales rose more than 70%m/m

In November 2012, compared with last month most clothing categories declined. Among them, wool ( cashmere ) sweater sales had a growth of 70.6%; men's dress, knitted underwear sales increased by a small margin. The rest were down. Men's shirts, men's trousers and children's clothing sales fell more than 20%m/m.

Women’s apparel :

Elegant-prosper took the first place

The accumulated retail sales volume of women’s apparel was3.933million pieces (sets), decreasing 4.4% y/y by 0.181 million pieces (sets) in Jan.—Nov.2012 in Shanghai; The accumulated retail sales value increased 2.4%y/y to CNY1.948 billion; Average price was CNY495.3/piece (set), up 7.1% y/y.

Looking further into the ranking of women’s apparel brands in terms of sales value in Nov.2012. Elegant-prosper took the first place. It reported the sales value was CNY3.206 million, down 18.3%m/m; VERO MODA took the second ranking, with CNY3.189 million, down 13%m/m;ONLY won the third place, with CNY3.056 million, down 30.3%m/m; SIERLI with CNY2.794million took the fourth; L'ORFEO with CNY2.686 million took the fifth ranking, down 15.5%m/m.

Top 10 women’s apparel brands in terms of retail sales value

in Shanghai in Nov. 2012

Men’s casual wear: Tommy Hilfiger

won championships for five consecutive months

The accumulated retail sales volume of men’s casual wear was 765,000 pieces (sets), decreasing 12.7%y/y by 111,000 pieces (sets) in Jan.—Nov.2012 in Shanghai; Retail sales value decreased 3.5%y/y to CNY484 million; Average price was CNY631.9/piece (set), increasing 10.5%y/y.

Top 10 Men’s casual wear brands in terms of retail sales value

in Shanghai in Nov.2012

Looking further into the ranking of men’s casual wear brands in terms of sales value in Nov.2012. Tommy Hilfiger won championships for five consecutive months. It reported the sales value reached CNY2.146million in Nov.2012, up 8.5% m/m; Jack&Jones won the second place with CNY1.94million.

Men’s suit: Vskonne won sales

champion with CNY2.58 million

The accumulated retail sales volume of men’s suit was 351,000 pieces (sets), decreasing 17.1%y/y by 73,000 pieces (sets) in Jan.—Nov.2012 in Shanghai; Retail sales value decreased 13.0%y/y to CNY435 million; Average price was CNY1239.1/piece (set), up 5.0%y/y.

Looking further into the ranking of men’s suit brands in terms of sales value in Nov.2012. Vskonne with CNY2.581 million claimed the top ranking; callisto with CNY2.156 million claimed the second place; ARMANI.CO was CNY1.923 million, down5.6%m/m, claimed the third; Zegna with CNY1.921 million claimed the fourth, down 2.7%m/m; DAKS with CNY1.815 million still claimed the fifth ranking this month.

Top 10 Men’s suit brands in terms of retail sales value

in Shanghai in Nov.2012

Men’s shirt: Conch got the grand slam

The accumulated retail sales volume of men’s shirt was 221,000 pieces, decreasing 6.0% y/y by 14,000 pieces in Jan.—Nov.2012 in Shanghai; The accumulated retail sales value of men’s shirt decreased 1.2%y/y to CNY71.23 million; Average price was CNY322.2 /piece, up 5.2%y/y.

Looking further into the ranking of men’s shirt brands in terms of sales value in Nov.2012. Conch kept top one for three consecutive months and reported the sales value was CNY607,000, down 29.0%m/m; Kaikai followed after Conch and ranked second. It reported the sales value reached CNY408,000, down 14.8% m/m; Youngor was CNY304,000, down 12.4%, still claimed the third.

Top 10 Men’s shirt brands in terms of retail sales value

in Shanghai in Nov.2012