China International Summit Forum on Textile Brand Culture 2007 opened in Shanghai
Date: 2007-11-12
NOV.8th 2007 at Galaxy Hotel in Shanghai, 2007 Zhongda Jaros China International Summit Forum on Textile Brand Culture & Xiyingmen Promotion Conference on China Textile Top Ten Brand Culture opened.
Mr. Du Yuzhou, the President of China National Textile and Apparel Council (CNTAC) made keynote report “Culture Creates the Value of a Brand” during the opening section. Scientific innovation and culture construction are the baseline that brands should build on, pointed out Mr. Du.
For the forum section, representatives from top ten Chinese textile brands that CNTAC officially promote this year presented their development and experiences in brand building. Furthermore, four foreign companies introduced their perspectives in branding and enterprise culture. They are respectively Mr. Oguchi Kazuo, the Chairman of the Board in Itochu Textile & Fiber Trade (China) Co., Ltd., Mr, Curd Vandekerckhove, the General Director of Bekaert Fillet Co., Ltd., Mr. Rick Waide, the President of Swift Galey Far East Ltd. and Mr. Lee Chang Koo, the CEO of Beaucre Merchandising Co., Ltd, Seoul.
Ever since the year of 2005, CNTAC promoted top ten brands in China’s textile and apparel industry. In 2005, the top ten were Bosideng, Youngor, Xiyingmen, Veken, Furun, Menglan, Hengyuanxiang, Shanghai Zhongda, Anhui Huamao, and Shandong Luthai. In 2006, another top ten were Hongdou, Ruyi, Sunvim, Jilin Chemical, Qingdao Textile Machinery, Zhejiang Silk, Beijing Topnew, Beijing Snow-Lotus, Marzoli (Dongtai) Textile Machinery, and Shandong Demian. And in this year, the new top ten brands include Jifa, Helon, Huafang, Jingwei Yuci, Seven Brand, Three-Gun, Beyond, Phoenix, Dasheng, and Aimer.
In the context of the globalization, China’s textile and clothing industry is striking for new developing mode, where the added value of brand is the most important. Many audiences stated that the conference was a good opportunity for Chinese manager of textile companies to learn experiences and exchange ideas with their colleagues and foreign counterparts.
