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ADVANSA introduces itself to the Asian Market
Source: ADVANSA Date: 2008-10-16
| ADVANSA, Europe’s leading manufacturer of polyester fibre and filament for home, apparel, and technical textiles, has plans to enter the Asian market with its latest multifunctional, ecological and high-tech fibre innovations: ADVANSA Thermo°Cool, Climarelle and Suprelle. ADVANSA will make its debut in Asia at Intertextile Shanghai Apparel Fabrics in China, October 20 — 23, in Hall W1, E18-20. “The Asian market is a new territory for ADVANSA,” says Gerard Illeras of ADVANSA. “As our scientists develop meaningful and innovative new polyester technologies, we will respond to the many requests we’ve received to launch them globally - not only in our current European, Middle Eastern, and African markets, but also in the United States as well as Asia. That is a very exciting proposition for us.” “The feedback we have from the market in Asia is that there is a generally high awareness and appreciation of European brands and quality and therefore we see opportunities in Asia unfulfilled by local and existing polyester manufacturers. A further factor is that due to the large variation in temperatures and high humidity in Asia, we know that functional textiles are required and highly appreciated by Asian consumers.” adds Mr. Illeras. ADVANSA will manage its Asian sales efforts from its offices in Shanghai and Hong Kong. ADVANSA combines excellent technology with a thorough understanding of the end user’s wants and needs. This approach results in meaningful, innovative products — such as ADVANSA Thermo°Cool, Climarelle and Suprelle - that perform to the most stringent expectations. ADVANSA Thermo°Cool is made with a unique fibre mix. Fabrics for apparel are able to provide superior moisture management and temperature control to keep wearers comfortable across a wide range of temperatures and activity levels: During physical exercise or in hot weather, ADVANSA Thermo°Cool wicks moisture faster than other materials. The fibre is designed with increased surface area and micro-channels to transport moisture quickly away from the skin to the textile surface. The hollow fibres allow enhanced air circulation and focus energy on the evaporation process to achieve maximum evaporative cooling. In cool weather or after exercise the hollow fibres provide thermo-buffering to protect muscles from post-exercise chill. Climarelle is a high-tech brand bringing thermo-regulation to the complete range of bedding, sleeping bags and insulated apparel. The Phase Change Material (mPCM) microcapsules integrated within the Climarelle become fluid with a cooling effect when temperature is higher than ideal. When body temperature falls again, the microcapsules change phase from liquid to solid, releasing heat energy to the body and helping it to keep warm despite lower temperatures. Thus, thermo-regulating microcapsules store warmth actively and release it only when necessary, providing a balanced sleeping temperature all night long. | |
ADVANSA resulted from a joint venture between E.I. DuPont de Nemours and Sabanci Holding. It was formed in 2004 when E. I. DuPont de Nemours transferred its share, DuPontSA, to partner Haci Ömer Sabanci Holding A.S., one of the largest industrial conglomerates in Turkey with sales of over $15 billion USD. The company changed its name to ADVANSA in March 2005. Under Sabanci’s ownership, ADVANSA invested in its three polyester manufacturing facilities in Turkey and Germany and cemented its leadership position in Europe, the Middle East and Africa. The company has continued to invest significantly in research and development. Its laboratory has recently created several new performance yarns for the apparel, home textiles, and technical textiles markets, which are currently available in the EMEA region and will be introduced to the Asian market at Intertextile Shanghai. |
