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Textile items such as bed linen, bedspreads, curtains and table linen were bought only during major festivals by majority of the households in India. An increase in the purchasing power of Indian people has fuelled exceptional growth in Indian retailing thereby changing the lifestyle of Indian middle class.
Global home textiles market (consumption) was estimated at around US$105 billion in 2006 and is expected to grow at 15% per annum. This has led to increased investment in Indian textile industry. India is also one of the big players in supply of home textiles after China.
Growing demand for fashion apparels or home textiles is a part of this transformation. Young working couples of urban India take pride in giving a trendy look to their homes by picking up the best home textile items from large retail stores, and multi-brand outlets. At present, home textiles market in India is estimated at Rs150 billion and the market is set to get bigger.
Global home textiles market (consumption) was estimated at around US$105 billion in 2006 and is expected to grow at 15% per annum. This has led to increased investment in Indian textile industry. India is also one of the big players in supply of home textiles after China.
Growing demand for fashion apparels or home textiles is a part of this transformation. Young working couples of urban India take pride in giving a trendy look to their homes by picking up the best home textile items from large retail stores, and multi-brand outlets. At present, home textiles market in India is estimated at Rs150 billion and the market is set to get bigger.
