Shanghai Home Textiles: Home Textiles Underline Chinese Elements
Source: CTEI Date: 2010-09-06
2009 InterTextile Shanghai Home Textiles Fair was regarded as an important event to gather manufacturers together and enhance their confidence to fight back the economic crisis and help them to explore high-end markets in home and abroad to get the margin profits in the added value. While for this year??s show, it is expected to underline the Chinese culture in the home textile sector.
Yang Zhaohua, the President of China Home Textile Industry Association said a special intangible cultural heritage zone would set again this time, but the exhibitors reduced from last year??s 17 to 8 this year (including Blue Printing Fabrics, Shen Embroidery, YunJin fabrics, DongJin Fabrics). Those selected products could better express the traditional Chinese culture. The relative training is under way and help the exhibitors to improve their exhibition skills, design and marketing to promote the intangible cultural heritage to commercialize.
Dunhuang Institute will appear in the intangible cultural heritage zone and market their China Dunhuang Texture and Pattern Show. Those texture and pattern were chosed by Dunhuang Culture Fund and re-design based on the orginal Dunhuang mural painting. Top 10 texture and patterns will be discussed and elected during the show. The organizer try to combine the historic element with modern industry to make development of Chinese culture.
Since its first beginning, IntetTextile Shanghai Home Textile Fair has became the best platform to companies in home and abroad to display their capabilities. It??s a platform for exhibition, communication and comparation. This year the pan home textile concept get more mature. Not only more bedding brands participate this show, but also more non-textile products like wall paper and accessories join in.
