China is Turning to Europe Cashmere Market
Source: chinaapparel.net Date: 2006-11-17
It is well-known that China toy, shoes and furniture have surged into EU. But now, China is transferring the attention to cashmere products which is only supplied by Western manufacturers before.
At present, the pure cashmere product zone is first established in 27 years-history INTERSELECTION ?Paris -- an international-level exhibition for textile manufacturers, importers and retailers, be held nearby Paris. "The cashmere ,being special for elite class at past, has began to be available for the masses due to its attractive low price, a great amount of purchasers in front of cashmere boot witnessed it"The director of exhibition said.
For this winter, Gap, Benetton, Zara and Mango has promoted cashmere spinning products at tens Euros. However, 10 exhibitors in this fair even brought pure cashmere sweater made by the best wool from wild Kashmir & Mongolia goats. Without any competition, these cashmere garments were sold to retailers at 17.5Euro/piece--USD180Yuan/Piece. Organizers estimated that retailers will sell these products to consumers at 30-40Euro/piece
Chinacashmere products output accounts for 80% in world cashmere ones. The manufacturers for this 0.8billion Euro-value industry totals 3000 while the main manufacturing base is Mongolia. Previously. At past, China mainly supplies cashmere materials to Italia and Scotland. For example, France Eric Bompard--one dominant cashmere brand produces 0.4million pieces cashmere garments in China. But the interviewed vice-chairman of China Chamber of Commmenre for Import&Export Textile said:"Recent years, China turned to produce cashmere garments with hope to sell it in EU. EU market absorbed 20% of China cashmere products, US and Japan 80%. We plan to deal with franchised stores, not super markets. Besides, we tend to establish joint-venture company with EU cashmere magnates but won’t open our own outlets in EU because we have little sense to EU market. "
It is well-known that China toy, shoes and furniture have surged into EU. But now, China is transferring the attention to cashmere products which is only supplied by Western manufacturers before.
At present, the pure cashmere product zone is first established in 27 years-history INTERSELECTION ?Paris -- an international-level exhibition for textile manufacturers, importers and retailers, be held nearby Paris. "The cashmere ,being special for elite class at past, has began to be available for the masses due to its attractive low price, a great amount of purchasers in front of cashmere boot witnessed it"The director of exhibition said.
For this winter, Gap, Benetton, Zara and Mango has promoted cashmere spinning products at tens Euros. However, 10 exhibitors in this fair even brought pure cashmere sweater made by the best wool from wild Kashmir & Mongolia goats. Without any competition, these cashmere garments were sold to retailers at 17.5Euro/piece--USD180Yuan/Piece. Organizers estimated that retailers will sell these products to consumers at 30-40Euro/piece
Chinacashmere products output accounts for 80% in world cashmere ones. The manufacturers for this 0.8billion Euro-value industry totals 3000 while the main manufacturing base is Mongolia. Previously. At past, China mainly supplies cashmere materials to Italia and Scotland. For example, France Eric Bompard--one dominant cashmere brand produces 0.4million pieces cashmere garments in China. But the interviewed vice-chairman of China Chamber of Commmenre for Import&Export Textile said:"Recent years, China turned to produce cashmere garments with hope to sell it in EU. EU market absorbed 20% of China cashmere products, US and Japan 80%. We plan to deal with franchised stores, not super markets. Besides, we tend to establish joint-venture company with EU cashmere magnates but won’t open our own outlets in EU because we have little sense to EU market. "
