Innovation & branding – keys in competitive textile industry
Source: Fibre2fashion Date: 2006-12-11
From 1997 to 2005, the average annual growth of Chinese textile sales revenue was 10.67 percent. If the industry accelerates in future, it has to face many challenges in the form of innovation and branding of textile products.
The major weaknesses of Chinese textile industry are: poor research and design capacity, lack of innovation, little knowledge on Intellectual Property Right, fewer middle and high-grade products, less number of internationally famous brands.
Domestic markets are mostly occupied by foreign brands. Moreover, many textile units have underdeveloped management system and Information Technology. This is a significant constraint on Chinese textile exports.
Everything starts from the fundament, new products’ styles, new management methods, and new branding ideas. Textile units must adopt more advanced technology. It will not only enhance the value, but also avoid trade frictions with other similar brands.
Domestic textile and clothing units should continue development in the direction of higher quality and brand building.
