With a view to further promoting the economic and trade cooperation and exchange between China and Europe, as well as to making Chinese brands better known among both the trade visitors and consumers in the European Union, the Ministry of Commerce of People’s Republic of China will hold the European Showcase for Brands of China during the Spring Fair in Birmingham, the United Kingdom of Great Britain & Northern Ireland from February 3rd to 7th, 2008.
The European Showcase for Brands of China will be located in Hall 16 of the National Exhibition Center (NEC) in Birmingham, UK, with roughly 3500 square meters and approximately 80 enterprises. The opening ceremony will be held by the Ministry of Commerce of China at 10：00am on 4th February 2008 in Hall 16.
As the Chinese economy and its foreign trade continue their rapid growth, Chinese businesses, on the basis of research and innovation while at the same time inheriting and developing traditional techniques, are paying ever more attention to raising the technology content and quality of their products, and to nurturing their own brands names. With ever- growing commitment to after- sales services, environmental protection and social responsibility, Chinese businesses are also focusing more on the promotion of their corporate and their product images. In the meantime, the Chinese Government has invested increasingly more in terms of both materials and manpower in the protection of intellectual property rights. Such endeavors have helped to effectively safeguard the independent innovation capability and brand image of the businesses, thus creating a good environment for the healthy development of Chinese enterprises.